First Date
a project for
Alzheimer Portugal

- Client
- Alzheimer Portugal
- Category
- Film,Campaign,PR
- Year
- 2016
It's great to meet someone new everyday unless you are forced to.
ADWEEK“The bitter sweet side of Alzheimer's.”
Little Black Book“Much more than a first date.”

la Repubblica“Alzheimer's, told with tenderness.”




ilPost“Delicate and moving.”























HuffPost“Every date is the first.”
Made in BBDO
Creative Directors: Pas Frezza, Luca Iannucci / Client: Tatiana Nunes, Alzheimer Portugal / Executive Creative Directors: Stefania Siani, Federico Pepe / Director: Alessio Fava / DOP: Alessandro Dominici / Editing: Massimo Magnetti / Music: Massimo Giordani, Edizioni Curci / "Have You Ever Seen the Rain" performed by Bettes