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First Date

Client
Alzheimer Portugal
Category
Film,Campaign,PR
Year
2016

It's great to meet someone new everyday unless you are forced to.

Project chapters

Alzheimer Portugal supports the families who live with the disease every day, introducing themselves to the same person, again and again, as if for the first time.

“The bitter sweet side of Alzheimer's.”

ADWEEK

“Much more than a first date.”

Little Black Book

“Alzheimer's, told with tenderness.”

la Repubblica

“Delicate and moving.”

ilPost

“Every date is the first.”

HuffPost

Made in BBDO

Creative Directors: Pas Frezza, Luca Iannucci / Client: Tatiana Nunes, Alzheimer Portugal / Executive Creative Directors: Stefania Siani, Federico Pepe / Director: Alessio Fava / DOP: Alessandro Dominici / Editing: Massimo Magnetti / Music: Massimo Giordani, Edizioni Curci / "Have You Ever Seen the Rain" performed by Bettes