Feel My Voice

When Netflix premiered Feel My Voice, it marked the acting debut of pop sensation Sarah Toscano as Eletta, the only hearing member of a deaf family. The story follows her fight between duty, as her family's voice, and the desire to chase her own dream of becoming a singer. Our challenge? Launch the film in a way that moved past traditional movie marketing, reaching dreamers and music lovers alike.

We anchored the launch around "Atlantide," the film's original song, and its official music video. Rather than treating Italian Sign Language (LIS) as a translation tool, we reimagined it as choreography: sign turned into performative dance. A visual language that's aesthetic, poetic, and radically inclusive, letting everyone feel the rhythm, regardless of how they hear it.

To bring this vision to life without compromise, authenticity was non-negotiable. The project was supervised throughout by Diversity Lab, Italy's leading research center for inclusion and accessibility, and built with specialized LIS interpreters. Choreographer Macia Del Prete translated their work into powerful, fluid movement, turning the music video into the engine of the campaign.

The campaign rolled out globally across digital and social, sparking viral engagement and strong streaming momentum. Amplified by names from the deaf community like Jenni Serpi, it shifted the conversation on how storytelling can bridge different worlds without a single spoken word.