Edgar Sopper started as a London Dry Gin, named after the legendary raven of the Tower of London: sharp, classic, unmistakably British. Then the brand went south. A premium expression rooted in Sicily's Mount Etna brought a completely different register: volcanic soil, local botanicals, warmer and more sensorial. Two products, two identities.
We built a visual system on contrast: London's rigor against Sicily's heat, apothecary precision against volcanic energy, reality and evocation held in the same frame. Edgar the raven became the guide, moving between the two worlds and carrying the brand's identity as it evolved from a classic soul into a richer, more sensorial one. The result is two products that feel like chapters of the same story, not two different brands.
