Select invented the original Venetian Spritz over a century ago. The problem is not a lot of people outside Veneto know it. The brand is growing on shelves, but not yet in people's minds, and when it comes down to choosing a bottle or what to order, most people default to other choices without ever asking why.
So instead of competing on the category's usual terms, we gave the brand a voice that refuses to sound like anyone else on the shelf, closer to a local ritual than a mainstream aperitivo.
We've been with the brand all year long following every activity in one integrated, coherent way, from social to BTL, from bar presence to special activations and event coverage, extending into merchandising too, and building a brand ecosystem that feels recognizable and alive at every touchpoint.
