Burn Racist Giga

Racism spreads fast on Italian social media, and mostly for free. Rolling Stone Magazine decided that had to change.

So we set a trap. We ran Facebook ads that led racists straight to a mobile site full of the videos they wanted to watch. What they didn't know was that every second of viewing was quietly burning through their data, until their phones went dark.

We built a custom video player that quietly inflated every file, turning a normal 15 MB clip into a 600 MB data bomb, up to 40 times its real size. A script made sure only racists who clicked the Facebook ads could ever find the trap, so nobody else got caught in it. With 98% of Italians on limited mobile plans averaging just 6 GB a month, it didn't take long: minutes in, they were offline.