Limoncello has always been the drink at the end of the meal, the one your grandmother pours ice-cold in a tiny glass. With Benvenuti, Gruppo Montenegro's new liqueur, we had the chance to launch the brand's visual identity on social, for something that could hold its own in other drinks too, not just close out dinner.
We built a coherent, recognizable, and repeatable visual system rooted in Sicily, with lemon groves, majolica tiles, and the warm light of the South. Every touchpoint gave people a proper "Benvenuti", a welcome, into that world from day one, letting them breathe in a little bit of the island with every post.
