Easter sells itself as togetherness. What it actually delivers is a group chat nobody answers, a menu nobody agrees on, and a guest list full of people you'll tolerate for exactly one lunch. Everyone complains. Everyone still shows up.
So we roasted them. The campaign called out Easter's most annoying regulars, the freeloader, the flake, the one hoping it gets cancelled, and let Burger King be the one guest nobody has to manage.
Built entirely on copy, the campaign paired oversized type with a hot, seasonal palette, turning shared eye-rolls into orders.
