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Ultra Soft Hands

Client
Marionnaud
Category
Film,PR
Year
2014

Extreme softness turns every gesture into a harmless caress.

Project chapters

Marionnaud’s Ultra Soft hand cream is built on an uncompromising promise of deep, high-performance hydration. While standard skincare brands sell generic moisture clichés, this formula transforms skin texture into absolute velvet.

Made in BBDO

Copywriter: Pasquale Frezza / Executive Creative Directors: Federico Pepe, Stefania Siani / Art Director: Nicola Cellemme / Producer: Marijana Vukomanovic / Account Director: Tiziana Perotti / Account Executive: Lucia Scaffardi / Production Company: BRW Filmland / Executive Producer: Mario Poggioli / Director: Alessio Fava / DOP: Alessandro Dominici / Editor: Massimo Magnetti / Post & Online: Andrea Vavassori / Color Correction: Daniela Pallucca / Set Designer: Amos Caparotta / Stylist: Cristina Audisio / Makeup Artist: Fulvia Bartoli / DIT: Claudio Palumbo / Director of Production: Francesco Narducci / Actress: Manuela Parodi / Music: Carmelo Sciuto / Sound Design & Mix: Matteo Milani