The Supporting Track

Linear Assicurazioni traditionally wishes Italians a safe journey. But when it comes to Ironman, a "journey" is the hardest test of human endurance an athlete can possibly face. Athletes might spend hours grinding in isolation, but they systematically improve their performance when they actually have the direct support of their fans.

To fuel endurance triathlete David Colgan through his grueling preparation, we asked web users to send voice notes of encouragement directly on Linear's Facebook page. Thanks to the band Goose, those raw voice messages were mixed with their music, creating a dedicated motivational playlist designed specifically for anyone training alone.