LOADING
000

Mosquitonic

Client
Thomas Henry
Category
Product,Design,Event,PR,Social Media Campaign
Year
2019

Ever thought about buying a drink for the mosquitoes?

Project chapters

Summer outdoor drinking always comes with a permanent, uninvited plus-one: mosquitoes. And you know what is a good repellent for them? The quinine inside tonic water.

“Mosquitos? Thomas Henry tonic water.”

CAMPAIGN

Made in BBDO

Creative Directors: Pas Frezza, Luca Iannucci / Executive Creative Directors: Stefania Siani, Federico Pepe / Copywriter: Veronica Dal Cortivo / Art Director: Alessandro Dore / Graphic Designer: Guido Scolaro / Production Company: The Family / Director: Stefano Quaglia / DOP: Edoardo Bolli / Producer: Tommaso Haimann / Post: Bend / Color: Daniel Pallucca

Results

  • 1,000+

    people interacted with their drinks as never before during the event.

  • +600%

    sales spike driven on that single night.

  • 200+

    magazines mentioned the idea